![]() Get started by selecting this empathy map template. Miro is the perfect workspace to create and share your empathy map. The user is worried that this is too hard to use.” Create your own What worries them? What excites them? For example, “The user is excited about the price point. The Feels quadrant records user emotions. For example, if you’re watching a user interact with a product, you could record the following: “Keeps refreshing the page.” 4. Like the name implies, the Does quadrant captures the actions the user takes. For example, “This feature is really irritating.” 3. The key here is to uncover the things they might be too shy or reluctant to share. Based on your qualitative research, ask yourself what occupies the user’s thoughts, what matters to them, and what challenges they’re facing. In contrast, the Thinks quadrant summarizes what the user is thinking throughout the experience. Try to capture exact quotes, such as, “I use this product every day because it helps me streamline my workflow.” 2. The Says quadrant records what a user says during an interview. The 4 elements of an empathy mapĮmpathy maps are divided up into four quadrants. Empathy maps are easy-to-use and digestible methods to illustrate user attitudes and behaviors. By putting this information on a single page, you can uncover gaps in your knowledge and figure out how to fill them. An empathy map can help you summarize and analyze qualitative research such as survey responses and interview transcripts. They distill your knowledge into a single source of truth. When to use an empathy mapĮmpathy maps are highly useful whenever your team needs a greater understanding of user needs, such as collaborating on user personas, and building the “user” in your user story.Įmpathy maps help you sketch out profiles for a user or persona. Empathy maps can be used and referenced by different stakeholders and team members at various points of the development cycle, and they’re relatively simple to create. Easily visualize customer needsĪnother benefit of empathy mapping is that it’s a visual exercise that distills various pieces of information about the customer experience into a single reference point. It’s easy for designers to lose sight of real-world user experience with the product, so empathy maps help keep you grounded. ![]() Get inside the heads of your usersĮmpathy maps are also a useful exercise because they force you to put yourself in the shoes of your users and determine how they approach and interact with your product. One of the major benefits of empathy mapping is that it requires you to tease out more about the customer from this data, determine what they’re feeling, and create a narrative that informs the rest of your UX & UI design. The basis of empathy mapping is typically some firsthand data received from users that describe their thoughts on using the product. Many businesses employ empathy mapping as part of the design process because it’s helpful in understanding your users, their desires, and what they want out of your product. To do so, it’s important to understand their users and help their colleagues do the same, so an empathy map is a powerful tool that helps them do both. They must create products beneficial to users they have never met or interacted with. One good empathy map example is how UX professionals use it. They are often considered a part of the design thinking methodology, and they empower you to create a shared understanding of user needs and help decision-makers with key judgment calls. What is an empathy map?Įmpathy maps are visualization tools that allow you to articulate what you know about specific types of users. It’s a great tool to gain insights and develop personas or customer segments. Many businesses and organizations have created an empathy map template to help them understand their audiences, users, and customers.
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